Market Entry Support
We provided comprehensive support for a company entering the Thai market by conducting a detailed market survey, while also representing the client for their BOI promotion application.Â
Case Details
Clients: A location-based marketplace startup
Start Day: Feb 2023
Tags: Marketing Research, Business
Project Duration: 4 Month
Client Country: France
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The Story
A startup specializing in an innovative geolocated marketplace promoting local commerce wanted to establish its presence in Thailand and apply for a grant from the Thailand Board of Investment (BOI).Â
Market Entry Support
To navigate this new market, Thailand, and apply for the BOI grant, they sought our assistance for both market entry strategy and marketing research.
Instead of hiring an expensive research agency, the startup opted for our services to carry out a comprehensive market survey. In just 8 business days, our local Thai team successfully identified ideal locations for surveying small to medium-sized fashion shops in Bangkok. By leveraging our extensive network, we ensured high-quality and reliable fieldwork.
We provided seamless support in registering their business under the BOI (Thailand Board of Investment) promotion. This included assisting with the refinement of their business plan using the robust market intelligence we gathered from the survey and desk research.
Our team addressed previous communication challenges with the BOI by establishing direct communication lines. This allowed us to handle the application efficiently and respond to specific inquiries, ensuring a smooth process.
The Results
Our tailored approach not only met but exceeded the client’s expectations. The successful completion of both the market research and the BOI application marked a significant step in their expansion into the Thai market.
Customer Reviews of the Case
The turnaround time was incredibly quick. Not only efficient but also extremely helpful.
